The use of videos is just another form of visual learning and promotion. However, according to LearningEvents ,90% of all information that the brain receives is visual and our brains process visual information faster than text, 60 000 times faster in fact. In learning and development has caught on to the business world where its potential is clear. SingleGrain states that marketers know the potential video offers to the point that 93 percent of marketing companies use video advertisement which is 600 percents way more effective than both the conventional text and direct mail way of marketing.
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